Funny, heartwarming, and completely charming, MBC drama The 1st Shop of Coffee Prince has been the big romantic surprise of 2007. Following her memorable role in Palace, sassy starlet Yoon Eun Hye gives another career-defining performance, cutting her hair short for a lovable, gender-bending role. Also at their best are her co-stars Lee Seon Gyun from The Great White Tower and heartthrob Gong Yoo (One Fine Day), in his last drama before heading off to army service. A huge hit in South Korea, The 1st Shop of Coffee Prince is both a romantic comedy of errors and a sensitive urban drama about the dreams and confusions of young people.

Rich, irresponsible, and hot-tempered, Han Kyul (Gong Yoo) can't figure out what he wants to do with his life, but he knows he's not interested in the family business or all these blind dates his grandmother keeps arranging. Mistaking the brash, boyish-looking Eun Chan (Yoon Eun Hye) for a guy, he hires her to pose as his boyfriend and scare off his blind dates! At his grandmother's prodding, Han Kyul agrees to run a coffee shop for three months, and ends up hiring Eun Chan again, this time as a barista. Still disguised as a man, Eun Chan is happy as a clam working at Coffee Prince, developing a close friendship with Han Kyul and his musician cousin Han Sung (Lee Seon Gyun). But things get complicated when Eun Chan and a confused Han Kyul begin to fall for each other.